Wednesday, September 16, 2009

Too Gangsta

The Sept. 14 issue of The New Yorker (the style issue) has a very readable article about online retailer Zappos. The story is interesting chiefly in its description of nice and strange CEO Tony Hsieh, and the extremely dedicated workforce. My favorite line from the piece is semi-related to the latter, and comes from a moment where the author is riding in a shuttle to the customer service headquarters in Henderson, Nevada.

On my maiden shuttle trip, the driver mentioned that the relentlessly upbeat vibe at Zappos—Core Value No. 7: Build a Positive Team and Family Spirit—had broken up her marriage. “My husband didn’t fit in with the culture,” she said. “He was too gangsta.”

TOO GANGSTA.

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